Noom 2023 Peak TV Campaign

Lead Writer for the Peak TV Campaign. Concepted, wrote scripts, and presented multiple round of unique concepts.
Prepared scripts for qualitative and quantitative concept testing and built learning into the final scripts.
Collaborated on the 4 day shoot and gave insights/suggestions into director selections, casting, locations, editing, music selections, etc.
Results: TV Campaigns tested in System 1 platform and received the highest score ever achieved at Noom (in 5 years of testing ads this way) signaling strong short term sales effect and potential for long term brand building.