Noom Peak 2024

  • Lead Writer for the Peak TV Campaign. Concepted, wrote scripts, and presented multiple round of unique concepts.
  • Prepared scripts for qualitative and quantitative concept testing and built learning into the final scripts.
  • Collaborated on the 4 day shoot and gave insights/suggestions into director selections, casting, locations, editing, music selections, etc.
  • Results: Best ever performing scripted campaign for Noom.