Noom Peak 2024
- Lead Writer for the Peak TV Campaign. Concepted, wrote scripts, and presented multiple round of unique concepts.
- Prepared scripts for qualitative and quantitative concept testing and built learning into the final scripts.
- Collaborated on the 4 day shoot and gave insights/suggestions into director selections, casting, locations, editing, music selections, etc.
- Results: Best ever performing scripted campaign for Noom.
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